StoreFinancial Europe Launches Gift Card for U.K. Gardeners

The Horticultural Trades Association (HTA) has partnered with StoreFinancial Europe to launch a gift card accepted at garden centers across the U.K. that are members of the HTA. The gardening trade association said the cards are available on the HTA Website and also are being sold at Sainsburys and WH Smith retail locations.

“We are delighted to provide a bespoke gift card solution for the HTA and the garden industry,” said Stuart Green, U.K. managing director of StoreFinancial. “They had a unique set of challenges, which we overcame by implementing a RAN program. As such, this enables cards to be used across multiple EPOS systems and sold through the gift card mall networks.”

The HTA also launched a mobile app that enables consumers to purchase the National Garden Gift Card via their iPhone, Android or BlackBerry devices and through which shoppers can find the closest garden center that accepts the cards.